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Marketers 'view PR more important that advertising' - Utalkmarketing


MarketingProfs.com (subscription)
Marketers 'view PR more important that advertising'
Utalkmarketing
In the survey 57.7% said that the rise of social media has changed their marketing communications. Some 49.1% carried out activity in this area. ...
Adoption of Emerging Marketing Channels Heats UpMarketingProfs.com (subscription)

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Marketers, Get Back to Boring - AdAge.com

Marketers, Get Back to Boring
AdAge.com
Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us ...
Blackshaw To Marketers: 'Get Back to Boring'Mediapost.com

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Canadians see bright prospects for Online and Social Marketing Professionals ... - PR Web (press release)


PR Web (press release)
Canadians see bright prospects for Online and Social Marketing Professionals ...
PR Web (press release)
... the demand for professionals who know how to measure, recommend and introduce changes to improve marketing efforts, including social marketing efforts, ...

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StrongMail Takes a Measurable Approach to Social Media Marketing with ... - Business Wire (press release)

StrongMail Takes a Measurable Approach to Social Media Marketing with ...
Business Wire (press release)
Social Studio combines the power of StrongMail's industry-leading social marketing tools with Social Direct, the latest addition to StrongMail's growing ...
StrongMail Targets Influencers With Social StudioMediaPost Publications

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SXSW preview: Social business content management made easier - ZDNet (blog)


ZDNet (blog)
SXSW preview: Social business content management made easier
ZDNet (blog)
Awareness Inc., with its pedigree in branded communities, is unveiling at South By Southwest Interactive a new product called the Social Marketing Hub, ...

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