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eBay, Starbucks Launch Green Marketing Efforts Around Rainforest - Environmental Leader


Environmental Leader
eBay, Starbucks Launch Green Marketing Efforts Around Rainforest
Environmental Leader
eBay has launched two green initiatives aimed at positioning itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new ...
eBay 'Rewraps' Goods With Green CampaignTMCnet

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Execs Share Best Practices in Carbon Management, 'Green' Marketing - Environmental Leader


Environmental Leader
Execs Share Best Practices in Carbon Management, 'Green' Marketing
Environmental Leader
When it comes to “greenmarketing, provide information about a product's environmental benefits close to the point of purchase. Make the message personal ...

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Black is the New Green: Marketing to Affluent African Americans - Earthtimes (press release)

Black is the New Green: Marketing to Affluent African Americans
Earthtimes (press release)
Black is the New Green illustrates how to embrace this market, boost bottom line and accomplish this lucrative goal in an affordable, measurable way. ...

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Buying green, but not for the planet - Marketplace (blog)


Marketplace (blog)
Buying green, but not for the planet
Marketplace (blog)
Jacqueline Ottman is a green marketing consultant. She says the trend mirrors the advice she's given clients for years. JACQUELINE OTTMAN: Leave the planets ...

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Retail Ring Lower for Eco-Label Wines - Environmental Leader


Environmental Leader
Retail Ring Lower for Eco-Label Wines
Environmental Leader
In something of a paradox in green marketing, a study of California wine prices shows that bottles carrying an eco-label tend to bring about 7 percent less ...

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